Customer 360 · derived from launch-day orders
Every customer, remembered.
Customers
277
unique buyers
Lifetime spend
PKR 18.5 L
across the base
Avg LTV
PKR 6,671
per customer
Champions
0
top RFM segment
Ayesha A.
Islamabad · F-7/F-8 · joined 2024
Orders
3
LTV
PKR 19,470
AOV
PKR 6,490
+92 38x · xxx 1934
Sizing memory · S · prefers D-16A Saba
Channels · Own site · Daraz
Madiha H.
Lahore · DHA · joined 2024
Orders
2
LTV
PKR 14,180
AOV
PKR 7,090
+92 36x · xxx 1681
Sizing memory · XL · prefers D-22A Aaina
Channels · WhatsApp · Instagram
Fatima F.
Islamabad · F-7/F-8 · joined 2022
Orders
2
LTV
PKR 13,780
AOV
PKR 6,890
+92 32x · xxx 1253
Sizing memory · M · prefers D-07A Mahnoor
Channels · WhatsApp · Own site
Sundas K.
Karachi · DHA · joined 2025
Orders
2
LTV
PKR 13,780
AOV
PKR 6,890
+92 37x · xxx 1372
Sizing memory · L · prefers D-06A Husna
Channels · Instagram · Own site
Sana H.
Lahore · DHA · joined 2023
Orders
2
LTV
PKR 13,780
AOV
PKR 6,890
+92 35x · xxx 1831
Sizing memory · M · prefers D-07A Mahnoor
Channels · Own site
Saira R.
Karachi · Clifton · joined 2024
Orders
2
LTV
PKR 13,780
AOV
PKR 6,890
+92 34x · xxx 2377
Sizing memory · M · prefers D-07A Mahnoor
Channels · WhatsApp · Instagram
Asma H.
Multan · joined 2024
Orders
2
LTV
PKR 13,780
AOV
PKR 6,890
+92 34x · xxx 2536
Sizing memory · M · prefers D-14A Rangmahal
Channels · Own site · iOS / Android
Bisma Z.
Karachi · DHA · joined 2022
Orders
2
LTV
PKR 13,780
AOV
PKR 6,890
+92 38x · xxx 2647
Sizing memory · L · prefers D-17A Nargis
Channels · Own site · Instagram
Aiza T.
Karachi · Clifton · joined 2023
Orders
2
LTV
PKR 13,580
AOV
PKR 6,790
+92 33x · xxx 2845
Sizing memory · XL · prefers D-07A Mahnoor
Channels · Own site · iOS / Android
Naila T.
Lahore · DHA · joined 2024
Orders
2
LTV
PKR 13,180
AOV
PKR 6,590
+92 32x · xxx 1649
Sizing memory · S · prefers D-21A Tarannum
Channels · WhatsApp
Madiha C.
Lahore · DHA · joined 2022
Orders
2
LTV
PKR 13,180
AOV
PKR 6,590
+92 32x · xxx 2045
Sizing memory · S · prefers D-13A Shabnam
Channels · Daraz · Instagram
Laiba M.
Lahore · DHA · joined 2024
Orders
2
LTV
PKR 12,780
AOV
PKR 6,390
+92 38x · xxx 1617
Sizing memory · U-3pc · prefers D-01A Mehrunisa
Channels · Own site
Komal S.
Karachi · DHA · joined 2022
Orders
2
LTV
PKR 12,180
AOV
PKR 6,090
+92 36x · xxx 2710
Sizing memory · S · prefers D-05A Lalazar
Channels · Retail / POS · WhatsApp
Mahnoor Z.
Karachi · DHA · joined 2022
Orders
2
LTV
PKR 11,380
AOV
PKR 5,690
+92 34x · xxx 1348
Sizing memory · U-2pc · prefers D-06A Husna
Channels · WhatsApp · Own site
Saira F.
Karachi · DHA · joined 2022
Orders
2
LTV
PKR 11,380
AOV
PKR 5,690
+92 38x · xxx 1380
Sizing memory · U-2pc · prefers D-10A Anarkali
Channels · WhatsApp · Retail / POS
Hina H.
Lahore · DHA · joined 2022
Orders
1
LTV
PKR 8,290
AOV
PKR 8,290
+92 34x · xxx 2932
Sizing memory · XL · prefers D-03A Noor-e-Sahar
Channels · Instagram
Asma A.
Lahore · DHA · joined 2025
Orders
1
LTV
PKR 7,890
AOV
PKR 7,890
+92 39x · xxx 1150
Sizing memory · L · prefers D-03A Noor-e-Sahar
Channels · WhatsApp
Fariha Q.
Rawalpindi · joined 2022
Orders
1
LTV
PKR 7,890
AOV
PKR 7,890
+92 36x · xxx 1601
Sizing memory · M · prefers D-03A Noor-e-Sahar
Channels · Daraz
Tooba F.
Lahore · DHA · joined 2022
Orders
1
LTV
PKR 7,890
AOV
PKR 7,890
+92 32x · xxx 2203
Sizing memory · M · prefers D-03A Noor-e-Sahar
Channels · Retail / POS
Saira T.
Rawalpindi · joined 2024
Orders
1
LTV
PKR 7,890
AOV
PKR 7,890
+92 30x · xxx 2662
Sizing memory · L · prefers D-03A Noor-e-Sahar
Channels · Own site
Mehwish C.
Karachi · Clifton · joined 2022
Orders
1
LTV
PKR 7,890
AOV
PKR 7,890
+92 36x · xxx 2868
Sizing memory · L · prefers D-03A Noor-e-Sahar
Channels · WhatsApp
Hina F.
Lahore · DHA · joined 2025
Orders
1
LTV
PKR 7,890
AOV
PKR 7,890
+92 37x · xxx 2955
Sizing memory · M · prefers D-03A Noor-e-Sahar
Channels · WhatsApp
Sumbal Z.
Lahore · Y-block · joined 2025
Orders
1
LTV
PKR 7,890
AOV
PKR 7,890
+92 39x · xxx 3051
Sizing memory · L · prefers D-03A Noor-e-Sahar
Channels · iOS / Android
Zainab S.
Faisalabad · joined 2022
Orders
1
LTV
PKR 7,890
AOV
PKR 7,890
+92 36x · xxx 3185
Sizing memory · M · prefers D-03A Noor-e-Sahar
Channels · Instagram
Areeba Z.
Karachi · DHA · joined 2024
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 36x · xxx 1364
Sizing memory · XL · prefers D-09A Reshma
Channels · Retail / POS
Naila Q.
Lahore · Y-block · joined 2024
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 34x · xxx 1427
Sizing memory · XL · prefers D-15A Falak
Channels · Own site
Mehrunisa B.
Multan · joined 2023
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 37x · xxx 1451
Sizing memory · XL · prefers D-07A Mahnoor
Channels · iOS / Android
Fatima K.
Karachi · DHA · joined 2023
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 39x · xxx 1546
Sizing memory · XL · prefers D-21A Tarannum
Channels · Instagram
Bushra C.
Lahore · DHA · joined 2025
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 39x · xxx 1625
Sizing memory · XL · prefers D-07A Mahnoor
Channels · Instagram
Mahnoor T.
Lahore · DHA · joined 2025
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 35x · xxx 1752
Sizing memory · XL · prefers D-01A Mehrunisa
Channels · Instagram
Hina C.
Islamabad · F-7/F-8 · joined 2022
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 36x · xxx 1760
Sizing memory · XL · prefers D-18A Chambeli
Channels · Own site
Sumbal Q.
Karachi · DHA · joined 2022
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 38x · xxx 1855
Sizing memory · XL · prefers D-17A Nargis
Channels · Own site
Fariha Z.
Islamabad · F-7/F-8 · joined 2024
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 30x · xxx 1871
Sizing memory · XL · prefers D-17A Nargis
Channels · WhatsApp
Zainab F.
Islamabad · F-7/F-8 · joined 2023
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 37x · xxx 1926
Sizing memory · XL · prefers D-13A Shabnam
Channels · Instagram
Sumbal M.
Karachi · DHA · joined 2022
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 30x · xxx 1950
Sizing memory · XL · prefers D-08A Bahar
Channels · Own site
Tehmina R.
Karachi · DHA · joined 2023
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 31x · xxx 1958
Sizing memory · XL · prefers D-06A Husna
Channels · iOS / Android
Bisma M.
Karachi · Clifton · joined 2023
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 39x · xxx 2021
Sizing memory · XL · prefers D-17A Nargis
Channels · Own site
Areeba M.
Lahore · DHA · joined 2023
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 37x · xxx 2084
Sizing memory · XL · prefers D-06A Husna
Channels · Own site
Bushra N.
Karachi · Clifton · joined 2025
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 39x · xxx 2100
Sizing memory · S · prefers D-03A Noor-e-Sahar
Channels · WhatsApp
Asma I.
Islamabad · F-7/F-8 · joined 2023
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 39x · xxx 2179
Sizing memory · S · prefers D-03A Noor-e-Sahar
Channels · Retail / POS
Mariyam H.
Lahore · Y-block · joined 2023
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 39x · xxx 2338
Sizing memory · XL · prefers D-12A Yasmeena
Channels · Instagram
Sumbal R.
Karachi · DHA · joined 2024
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 38x · xxx 2409
Sizing memory · XL · prefers D-01A Mehrunisa
Channels · Daraz
Aiman H.
Karachi · DHA · joined 2025
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 39x · xxx 2417
Sizing memory · XL · prefers D-05A Lalazar
Channels · Daraz
Mariyam F.
Multan · joined 2023
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 35x · xxx 2465
Sizing memory · XL · prefers D-01A Mehrunisa
Channels · WhatsApp
Tooba T.
Islamabad · F-7/F-8 · joined 2022
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 32x · xxx 2520
Sizing memory · XL · prefers D-22A Aaina
Channels · Daraz
Aiman R.
Multan · joined 2025
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 39x · xxx 2575
Sizing memory · XL · prefers D-11A Sehrish
Channels · Retail / POS
Saba Q.
Lahore · DHA · joined 2022
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 30x · xxx 2742
Sizing memory · XL · prefers D-06A Husna
Channels · WhatsApp
Saira N.
Lahore · DHA · joined 2025
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 37x · xxx 2797
Sizing memory · XL · prefers D-04A Zarrin
Channels · Own site
Laiba Z.
Lahore · DHA · joined 2023
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 39x · xxx 2813
Sizing memory · XL · prefers D-12A Yasmeena
Channels · WhatsApp
Tooba C.
Other cities · joined 2023
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 35x · xxx 3098
Sizing memory · XL · prefers D-14A Rangmahal
Channels · Own site
Mehrunisa Q.
Multan · joined 2022
Orders
1
LTV
PKR 7,290
AOV
PKR 7,290
+92 38x · xxx 3122
Sizing memory · XL · prefers D-04A Zarrin
Channels · Instagram
Mahnoor M.
Lahore · DHA · joined 2024
Orders
1
LTV
PKR 6,890
AOV
PKR 6,890
+92 32x · xxx 1015
Sizing memory · M · prefers D-07A Mahnoor
Channels · Daraz
Ayesha I.
Faisalabad · joined 2022
Orders
1
LTV
PKR 6,890
AOV
PKR 6,890
+92 34x · xxx 1031
Sizing memory · M · prefers D-18A Chambeli
Channels · Retail / POS
Aiza K.
Karachi · DHA · joined 2023
Orders
1
LTV
PKR 6,890
AOV
PKR 6,890
+92 35x · xxx 1039
Sizing memory · L · prefers D-12A Yasmeena
Channels · Instagram
Saira B.
Lahore · Y-block · joined 2025
Orders
1
LTV
PKR 6,890
AOV
PKR 6,890
+92 37x · xxx 1055
Sizing memory · L · prefers D-17A Nargis
Channels · Own site
Zainab B.
Karachi · DHA · joined 2025
Orders
1
LTV
PKR 6,890
AOV
PKR 6,890
+92 31x · xxx 1087
Sizing memory · M · prefers D-17A Nargis
Channels · iOS / Android
Tehmina S.
Karachi · Clifton · joined 2023
Orders
1
LTV
PKR 6,890
AOV
PKR 6,890
+92 33x · xxx 1102
Sizing memory · L · prefers D-09A Reshma
Channels · Instagram
Ayesha B.
Lahore · Y-block · joined 2023
Orders
1
LTV
PKR 6,890
AOV
PKR 6,890
+92 37x · xxx 1134
Sizing memory · L · prefers D-10A Anarkali
Channels · Daraz
Mehwish B.
Faisalabad · joined 2022
Orders
1
LTV
PKR 6,890
AOV
PKR 6,890
+92 34x · xxx 1190
Sizing memory · M · prefers D-10A Anarkali
Channels · WhatsApp
Mariyam A.
Karachi · DHA · joined 2023
Orders
1
LTV
PKR 6,890
AOV
PKR 6,890
+92 35x · xxx 1197
Sizing memory · M · prefers D-21A Tarannum
Channels · Instagram
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