Catalog

Lawn ’26 · Vol 1 · D-03A

Lookbook · 01 of 06
Photographed Karachi · April 2026[ image ]

Cotton lawn · 6 configurations · launched 12:00 PM PKT

D-03A · Noor-e-Sahar

Hand-drawn florals on cotton lawn, paired with a digitally-printed chiffon dupatta and cambric trouser. Sized for the Karachi summer — breathable weave, semi-stitched seams, engineered to drape long. Released as part of Lawn ’26 Volume 1 across all 18 Noor Studio stores and six channels.

Total units

900

6 configurations

Sold

736

82% sell-through

GMV

PKR 58.1 L

AOV PKR 7,890

Days to stock-out

1d

at current velocity

Configurations

One design, six ways she can buy it.

U-2pcPKR 4,990

Unstitched · 2-piece (shirt + dupatta)

40 / 13270%
U-3pcPKR 6,890

Unstitched · 3-piece (shirt + dupatta + bottom)

45 / 16573%
SPKR 7,290

Stitched · Small

14 / 10186%
MPKR 7,890

Stitched · Medium

0 / 183100%
LPKR 7,890

Stitched · Large

0 / 165100%
XLPKR 8,290

Stitched · X-Large

30 / 8464%

Stock across stores

18 stores × 6 configurations

healthy <50% <20% out
StoreU-2pcU-3pcSMLXL
KarachiDHA Phase 6
4
4
1
0
0
3
KarachiClifton
3
3
1
0
0
2
KarachiTariq Road
2
3
1
0
0
2
KarachiLucky One
3
3
1
0
0
2
KarachiDolmen Clifton
2
3
1
0
0
2
LahoreDHA Y-block
4
4
1
0
0
3
LahoreMM Alam Road
3
4
1
0
0
2
LahorePackages Mall
3
3
1
0
0
2
LahoreEmporium
2
3
1
0
0
2
LahoreGulberg
2
2
1
0
0
1
IslamabadF-7 Markaz
2
3
1
0
0
2
IslamabadCentaurus
2
2
1
0
0
2
RawalpindiBahria Town
2
2
1
0
0
1
FaisalabadMall of Faisalabad
2
2
1
0
0
1
MultanCantt
1
1
0
0
0
1
HyderabadAuto Bhan Road
1
1
0
0
0
1
SialkotCantt Bazaar
1
1
0
0
0
1
PeshawarSaddar
1
1
0
0
0
0

Cost sheet

Landed cost per Stitched M unit

Cotton lawn (3.0m × PKR 480/m)

Mill: Sapphire

PKR 1,440

Chiffon dupatta (2.5m)

Print: digital, 4 colour

PKR 620

Cambric trouser fabric (2.5m)

PKR 380

Digital all-over print

Vendor: Print House Lahore

PKR 850

Embroidery (chiffon panel)

Karigar: Bilal Embroidery

PKR 540

Trims, buttons, labels

PKR 165

CMT (cut · make · trim)

Vendor: Lahore Stitch Co

PKR 480

Packaging (rigid box + tissue)

PKR 245

Inbound + warehouse handling

PKR 95

Landed

PKR 4,815

Retail

PKR 7,890

Margin

39.0%

Replenishment AI

Cut recommendation · ready to approve

AI

Units

400

Lahore Stitch Co · ETA 6d

Margin recovered

PKR 12.3 L

at current retail

Suggested size mix

  • M
    35%
  • L
    28%
  • U-3pc
    22%
  • S
    8%
  • U-2pc
    5%
  • XL
    2%

Vol 2 launches in 21 days — cut must clear by day 14.

Sales velocity

Orders per minute · last 30 minutes

Peak

57 / min

Current

57 / min

Trend

+ steady

Channel split

Where this article is selling

  • Own site
    38%
  • WhatsApp
    18%
  • Instagram
    14%
  • Daraz
    12%
  • Retail / POS
    12%
  • iOS / Android
    6%