Catalog

Lawn ’26 · Vol 1 · D-13A

Lookbook · 01 of 06
Photographed Karachi · April 2026[ image ]

Cotton lawn · 6 configurations · launched 12:00 PM PKT

D-13A · Shabnam

Hand-drawn florals on cotton lawn, paired with a digitally-printed chiffon dupatta and cambric trouser. Sized for the Karachi summer — breathable weave, semi-stitched seams, engineered to drape long. Released as part of Lawn ’26 Volume 1 across all 18 Noor Studio stores and six channels.

Total units

540

6 configurations

Sold

289

54% sell-through

GMV

PKR 19.9 L

AOV PKR 6,890

Days to stock-out

1d

at current velocity

Configurations

One design, six ways she can buy it.

U-2pcPKR 4,490

Unstitched · 2-piece (shirt + dupatta)

65 / 12146%
U-3pcPKR 5,890

Unstitched · 3-piece (shirt + dupatta + bottom)

61 / 11045%
SPKR 6,290

Stitched · Small

19 / 5062%
MPKR 6,890

Stitched · Medium

27 / 7966%
LPKR 6,890

Stitched · Large

32 / 9064%
XLPKR 7,290

Stitched · X-Large

31 / 5038%

Stock across stores

18 stores × 6 configurations

healthy <50% <20% out
StoreU-2pcU-3pcSMLXL
KarachiDHA Phase 6
7
6
2
2
3
3
KarachiClifton
5
5
2
2
3
2
KarachiTariq Road
4
4
1
2
2
2
KarachiLucky One
4
4
1
2
2
2
KarachiDolmen Clifton
4
4
1
2
2
2
LahoreDHA Y-block
6
5
2
2
3
3
LahoreMM Alam Road
5
5
2
2
3
2
LahorePackages Mall
4
4
1
2
2
2
LahoreEmporium
4
3
1
2
2
2
LahoreGulberg
3
3
1
1
1
1
IslamabadF-7 Markaz
4
4
1
2
2
2
IslamabadCentaurus
4
3
1
1
2
2
RawalpindiBahria Town
3
3
1
1
1
1
FaisalabadMall of Faisalabad
2
2
1
1
1
1
MultanCantt
2
2
1
1
1
1
HyderabadAuto Bhan Road
2
2
0
1
1
1
SialkotCantt Bazaar
1
1
0
1
1
1
PeshawarSaddar
1
1
0
0
0
1

Cost sheet

Landed cost per Stitched M unit

Fabric (shirt + bottom)

PKR 1,620

Dupatta

PKR 540

Print

PKR 620

Embroidery

PKR 380

Trims & labels

PKR 120

CMT

PKR 440

Packaging

PKR 195

Inbound + handling

PKR 85

Landed

PKR 4,000

Retail

PKR 6,890

Margin

41.9%

Replenishment AI

Cut recommendation · ready to approve

AI

Sell-through not high enough yet — re-evaluate at 55%+.

Sales velocity

Orders per minute · last 30 minutes

Peak

22 / min

Current

22 / min

Trend

+ steady

Channel split

Where this article is selling

  • Own site
    38%
  • WhatsApp
    18%
  • Instagram
    14%
  • Daraz
    12%
  • Retail / POS
    12%
  • iOS / Android
    6%