Catalog · 7 collections · design calendar

The season, on one wall.

Collections

7

across all stages

Live now

1

in market

In pipeline

5

41,800 units planned

GMV (live + archived)

PKR 12.80 Cr

YTD 2026

All collections

Sequenced by launch · live first

Lawn '26 · Volume 1Live now

Noor-e-Sahar

Articles

24

Units

15,500

GMV

PKR 9.40 Cr

  • 17 May 2026
  • Mahnoor Khalid
  • Cotton lawn · chiffon dupatta · cambric trouser

Hand-drawn florals, summer-engineered. The launch that decides the season.

Open catalog
Lawn '26 · Volume 2Designing

Saavan

Articles

18

Units

12,400

Target

PKR 3.20 Cr

  • 7 Jun 2026 (T-21 days)
  • Mahnoor Khalid
  • Premium lawn · organza dupatta

Monsoon-inspired greens and indigos. Tech packs locked, prints to mill next week.

Lawn '26 · Volume 3Concept

Sehar (working title)

Articles

20

Units

14,800

Target

PKR 3.80 Cr

  • 5 Jul 2026
  • Areeba Naqvi
  • TBD · sampling cotton silk vs khaddar

Mood board approved. First 8 designs in CAD. Photography booked for 12 Jun.

Eid '26 · PretDesigning

Roshani

Articles

14

Units

8,600

Target

PKR 3.10 Cr

  • 28 Jul 2026
  • Aaliya Bukhari
  • Cotton silk · embroidered yokes · raw silk dupatta

Higher-margin Pret. Karigar capacity locked with Bilal Embroidery for July run.

Wedding '26Research

Mehrab

Articles

9

Units

1,800

Target

PKR 5.60 Cr

  • Sep 2026
  • Mahnoor Khalid · Areeba Naqvi
  • Raw silk · jamawar · hand zardozi

Bridal flagship. 9 SKUs at PKR 90k–280k. Concierge appointment-only launch.

Velvet '26Research

Yalda

Articles

12

Units

4,200

Target

PKR 4.80 Cr

  • Oct 2026
  • Areeba Naqvi
  • Italian velvet · gold metallic embroidery

Winter signature. Sourcing meeting with Italian mill in Aug.

Lawn '25 · Volume 2Archived

Gulposh

Articles

22

Units

14,200

GMV

PKR 3.40 Cr

  • Jul 2025
  • Mahnoor Khalid
  • Cotton lawn · printed chiffon

Sold through 91%. RTO 24%. Two carryovers driving Vol 1 cross-sell.