Loyalty · 4-tier program · 1 PKR = 1 point
Reward the ones who return.
Members
277
enrolled in program
Points earned today
2,50,968
across the base
Points redeemed today
22,603
PKR 11,301.5 value
Platinum members
0
0.0% of base
Tiers
Four tiers, four levels of recognition
Entry
Members
262
Points
14,47,074
Spend
PKR 16.4 L
Perks
- 1× points on every PKR spent
- Birthday voucher PKR 500
- Early access to new lawn drops
PKR 10,000+ lifetime
Members
15
Points
2,25,946
Spend
PKR 2.0 L
Perks
- 1.25× points
- Free alterations once per quarter
- Priority WhatsApp queue
- Exclusive Volume 2 preview
PKR 30,000+ lifetime
Members
0
Points
0
Spend
PKR 0
Perks
- 1.5× points
- Free shipping always
- Surprise gift with every order
- VIP launch-day waiting room cut-line
- Personal stylist on WhatsApp
PKR 75,000+ lifetime
Members
0
Points
0
Spend
PKR 0
Perks
- 2× points
- Made-to-measure included on stitched pieces
- Annual designer studio visit
- First-pick on Bridal & Velvet drops
- Atelier concierge — text 24/7
Top earners
Points balance · top 10
Campaigns
Live · scheduled · ended
Lawn '26 launch · double points
liveAll members · 2× points on first 24 hours
84,200 points earned today
Volume 2 preview · Silver & up
scheduledSilver+ · 48h exclusive access
Goes live in 21 days
Win-back · paused after RTO
liveAt-risk · last RTO < 30 days · PKR 1,000 voucher
186 vouchers active
Wedding · Platinum atelier visit
livePlatinum · Studio visit + measurements
14 visits booked
Eid gift card · Champions
endedChampion (CRM) · PKR 2,000 gift card
412 cards issued · Mar 2026