Catalog

Lawn ’26 · Vol 1 · D-01A

Lookbook · 01 of 06
Photographed Karachi · April 2026[ image ]

Cotton lawn · 6 configurations · launched 12:00 PM PKT

D-01A · Mehrunisa

Hand-drawn florals on cotton lawn, paired with a digitally-printed chiffon dupatta and cambric trouser. Sized for the Karachi summer — breathable weave, semi-stitched seams, engineered to drape long. Released as part of Lawn ’26 Volume 1 across all 18 Noor Studio stores and six channels.

Total units

720

6 configurations

Sold

490

68% sell-through

GMV

PKR 33.8 L

AOV PKR 6,890

Days to stock-out

1d

at current velocity

Configurations

One design, six ways she can buy it.

U-2pcPKR 4,490

Unstitched · 2-piece (shirt + dupatta)

51 / 12158%
U-3pcPKR 5,890

Unstitched · 3-piece (shirt + dupatta + bottom)

54 / 14463%
SPKR 6,290

Stitched · Small

19 / 6671%
MPKR 6,890

Stitched · Medium

13 / 12189%
LPKR 6,890

Stitched · Large

23 / 13283%
XLPKR 7,290

Stitched · X-Large

34 / 7957%

Stock across stores

18 stores × 6 configurations

healthy <50% <20% out
StoreU-2pcU-3pcSMLXL
KarachiDHA Phase 6
5
5
2
1
2
4
KarachiClifton
4
4
1
1
2
3
KarachiTariq Road
3
3
1
1
1
2
KarachiLucky One
3
4
1
1
2
2
KarachiDolmen Clifton
3
3
1
1
1
2
LahoreDHA Y-block
5
5
2
1
2
3
LahoreMM Alam Road
4
5
2
1
2
3
LahorePackages Mall
3
4
1
1
2
2
LahoreEmporium
3
3
1
1
1
2
LahoreGulberg
3
3
1
1
1
2
IslamabadF-7 Markaz
3
3
1
1
1
2
IslamabadCentaurus
3
3
1
1
1
2
RawalpindiBahria Town
2
2
1
1
1
1
FaisalabadMall of Faisalabad
2
2
1
0
1
1
MultanCantt
2
2
1
0
1
1
HyderabadAuto Bhan Road
1
1
1
0
1
1
SialkotCantt Bazaar
1
1
0
0
1
1
PeshawarSaddar
1
1
0
0
0
0

Cost sheet

Landed cost per Stitched M unit

Fabric (shirt + bottom)

PKR 1,620

Dupatta

PKR 540

Print

PKR 620

Embroidery

PKR 380

Trims & labels

PKR 120

CMT

PKR 440

Packaging

PKR 195

Inbound + handling

PKR 85

Landed

PKR 4,000

Retail

PKR 6,890

Margin

41.9%

Replenishment AI

Cut recommendation · ready to approve

AI

Units

270

Lahore Stitch Co · ETA 6d

Margin recovered

PKR 7.8 L

at current retail

Suggested size mix

  • M
    35%
  • L
    28%
  • U-3pc
    22%
  • S
    8%
  • U-2pc
    5%
  • XL
    2%

Vol 2 launches in 21 days — cut must clear by day 14.

Sales velocity

Orders per minute · last 30 minutes

Peak

39 / min

Current

39 / min

Trend

+ steady

Channel split

Where this article is selling

  • Own site
    38%
  • WhatsApp
    18%
  • Instagram
    14%
  • Daraz
    12%
  • Retail / POS
    12%
  • iOS / Android
    6%