ATELIER
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Modules

Everything a Pakistani ladies’ brand needs, on one canvas.

T1 — MVPT2 — Phase 3–4T3 — Year 2Demo touches three modules. Pilot includes all T1.

Moat 01 — Article as a primitive

Catalog & Design

  • Article master (Collection → Volume → Article → Configuration)T1
  • Variant matrix (size, fabric, piece count, colour)T1
  • Photography & lookbook DAMT1
  • Cost sheet (BOM, printing, embroidery, CMT, packaging, landed)T2
  • Design library + tech packT2
  • AI visual searchT3

Single source of truth across 18+ stores and 6 channels

Inventory & Warehouse

  • Multi-location stock + reservesT1
  • Movements, transfers, gate passesT1
  • Cycle counts, bin-levelT2
  • Allocation engine (size curve + velocity)T2
  • RFID / barcode hardware integrationT3

Moat 04 — Speaks Pakistani

Production

  • Vendor registry (printers, embroidery, CMT, mills, accessories)T1
  • Purchase orders + GRNT1
  • Karigar job cards (fabric piece-counted issue/return)T2
  • QC with PK defect codes (misprint, colour bleed, embroidery skip…)T2
  • Capacity planning Gantt + launch datesT2
  • Cost variance reportingT3

Offline-first, FBR-integrated, franchise-aware

Retail / POS

  • Multi-store POS (web + Android tablet, offline-first)T1
  • FBR POS integration (mandatory compliance)T1
  • Tenders: cash, card, JazzCash, Easypaisa, NayaPayT1
  • Layaway, exchange, store credit, gift cardsT2
  • Franchise & shop-in-shop modeT2
  • Staff commission engineT2
  • Clienteling app (VIP booking)T3

Headless first — your Shopify keeps working

E-commerce & Channels

  • Headless adapter (Shopify, Wix, custom)T1
  • Single inventory truth across web / Daraz / IG / POST1
  • Order management (OMS)T1
  • Pre-order / waitlistT2
  • Marketplace connectors (Daraz, IG, FB, TikTok)T2

Moat 02 — Drop Console

Launch-Day OS

  • Drop Console — real-time war room· demo!T1
  • Virtual waiting room + queue (handles 47× spikes)T1
  • Fraud / scalper detectionT2
  • Inventory throttle / channel rebalanceT2
  • Courier capacity monitorT2

Moat 03 — RTO + WhatsApp loop

WhatsApp & CRM

  • WhatsApp Cloud API + product catalogT1
  • AI shopping assistant (Vercel AI Gateway)· demo!T1
  • RTO risk scoring + auto-confirm flowT2
  • Customer 360 (history, AOV, RFM, sizing)T2
  • Loyalty engine (tiers, points, perks)T2
  • Marketing automation (broadcast, abandoned, post-purchase)T3

TCS · Leopard · M&P · Trax · BlueEX

Courier & Logistics

  • Multi-courier booking, labels, trackingT1
  • COD reconciliation per courierT1
  • Routing rules (cheapest, success rate, capacity)T2

Replaces QuickBooks too

Finance & Accounting

  • GL, AR/AP, bank reconciliationT1
  • FBR sales tax, withholding, e-invoicingT1
  • Multi-currency (USD/GBP/AED for export)T2
  • Post-dated cheque trackingT2
  • Vendor payment cycles + advancesT2
  • Cash flow forecastingT3

Store staff, designers, karigars

HR & People

  • Directory + biometric attendanceT1
  • Payroll (EOBI, SESSI, income tax)T1
  • Shift planning for storesT2
  • Commission payoutT2
  • Reviews, leave managementT3

The metrics brands actually care about

Analytics & AI

  • Sell-through % per article × store × channelT1
  • Sales dashboard (store / channel / region)T1
  • Demand forecasting per article × store × weekT2
  • Markdown optimizerT2
  • Visual search, sizing rec, photo auto-taggingT3

The grown-up bits

Platform

  • Multi-tenant, RBAC, audit logT1
  • Urdu / English UI toggleT1
  • Public API + webhooksT2