Catalog

Lawn ’26 · Vol 1 · D-07A

Lookbook · 01 of 06
Photographed Karachi · April 2026[ image ]

Cotton lawn · 6 configurations · launched 12:00 PM PKT

D-07A · Mahnoor

Hand-drawn florals on cotton lawn, paired with a digitally-printed chiffon dupatta and cambric trouser. Sized for the Karachi summer — breathable weave, semi-stitched seams, engineered to drape long. Released as part of Lawn ’26 Volume 1 across all 18 Noor Studio stores and six channels.

Total units

660

6 configurations

Sold

533

81% sell-through

GMV

PKR 36.7 L

AOV PKR 6,890

Days to stock-out

1d

at current velocity

Configurations

One design, six ways she can buy it.

U-2pcPKR 4,490

Unstitched · 2-piece (shirt + dupatta)

30 / 8665%
U-3pcPKR 5,890

Unstitched · 3-piece (shirt + dupatta + bottom)

31 / 11072%
SPKR 6,290

Stitched · Small

10 / 6284%
MPKR 6,890

Stitched · Medium

0 / 159100%
LPKR 6,890

Stitched · Large

0 / 134100%
XLPKR 7,290

Stitched · X-Large

19 / 6269%

Stock across stores

18 stores × 6 configurations

healthy <50% <20% out
StoreU-2pcU-3pcSMLXL
KarachiDHA Phase 6
3
3
1
0
0
2
KarachiClifton
2
2
1
0
0
2
KarachiTariq Road
2
2
1
0
0
1
KarachiLucky One
2
2
1
0
0
1
KarachiDolmen Clifton
2
2
1
0
0
1
LahoreDHA Y-block
3
3
1
0
0
2
LahoreMM Alam Road
2
2
1
0
0
2
LahorePackages Mall
2
2
1
0
0
1
LahoreEmporium
2
2
1
0
0
1
LahoreGulberg
1
1
0
0
0
1
IslamabadF-7 Markaz
2
2
1
0
0
1
IslamabadCentaurus
2
2
0
0
0
1
RawalpindiBahria Town
1
1
0
0
0
1
FaisalabadMall of Faisalabad
1
1
0
0
0
1
MultanCantt
1
1
0
0
0
1
HyderabadAuto Bhan Road
1
1
0
0
0
0
SialkotCantt Bazaar
1
1
0
0
0
0
PeshawarSaddar
0
1
0
0
0
0

Cost sheet

Landed cost per Stitched M unit

Fabric (shirt + bottom)

PKR 1,620

Dupatta

PKR 540

Print

PKR 620

Embroidery

PKR 380

Trims & labels

PKR 120

CMT

PKR 440

Packaging

PKR 195

Inbound + handling

PKR 85

Landed

PKR 4,000

Retail

PKR 6,890

Margin

41.9%

Replenishment AI

Cut recommendation · ready to approve

AI

Units

290

Lahore Stitch Co · ETA 6d

Margin recovered

PKR 8.4 L

at current retail

Suggested size mix

  • M
    35%
  • L
    28%
  • U-3pc
    22%
  • S
    8%
  • U-2pc
    5%
  • XL
    2%

Vol 2 launches in 21 days — cut must clear by day 14.

Sales velocity

Orders per minute · last 30 minutes

Peak

53 / min

Current

53 / min

Trend

+ steady

Channel split

Where this article is selling

  • Own site
    38%
  • WhatsApp
    18%
  • Instagram
    14%
  • Daraz
    12%
  • Retail / POS
    12%
  • iOS / Android
    6%